福建土楼文化旅游产业发展现状调查及对策建议  

作　　者：林存文[1,2] 唐筱芳[1] 

机构地区：[1]厦门海洋职业技术学院,福建厦门361100 [2]华侨大学工商管理学院,福建泉州362021

出　　处：《对外经贸》2015年第11期62-64,共3页FOREIGN ECONOMIC RELATIONS & TRADE

基　　金：福建省科技厅2013年软科学研究科技计划项目(项目编号2013R0024);厦门海洋职业技术学院2015年大学生暑期三下乡社会实践项目(团队编号:152041"扬帆队")

摘　　要：近年来,发展乡村文化遗产旅游作为我国转变农业发展方式的重要举措越来越受到重视。华安土楼是"福建土楼"的重要组成部分,作为世界文化遗产,其文化遗产资源的价值得到广泛关注。对华安土楼文化旅游产业发展现状进行了实地调研访谈,并针对存在的问题提出开发旅游衍生产品,丰富旅游内容;加大对土楼文化旅游的宣传和扶持力度;完善基础配套设施;充分借力"世遗"品牌效应,发掘土楼文化内涵的对策建议。In recent years, as an important way to change the mode of agricuhural development in China, the development of rural cultural heritage tourism is becoming more and more important. Hua＇ an earth building is an important part of the ＂Fujian Tulou＂. As a world cultural heritage, its value of the cultural heritage resources has also been widespread concerned. Hua＇ an earth buildings＇ cultural tourism industry development status were on - the - spot investigation. In view of the problems existing in the tourism development some suggestions were put forward such as, developing derivative products to enrich the content of tourism ; increasing the Tulou euhural tourism publicity and support ; improving the supporting infrastructure ; fully leveraging the ＂World Heritage＂ brand effect to explore the cultural connotations of the earth buildings.

关 键 词：华安土楼 文化旅游产业 福建省 

分 类 号：F59[经济管理—旅游管理]