校园网络舆论危机事件分段式处置机制  

A Stage-wise Approach to Deal with Public Opinion Responding to a Crisis on Campus Cyberspace

作　　者：胡杨[1,2] 徐建军[3] 

机构地区：[1]中南大学团委 [2]中南大学马克思主义学院 [3]中南大学党委

出　　处：《现代大学教育》2015年第6期58-63,108-109,共6页Modern University Education

基　　金：2013年度国家社科基金项目"基于网络社会管理的高校校园网络舆论环境研究";项目编号:13BKS085

摘　　要：校园网络舆论的形成过程与一般网络舆论的形成过程相似,需经过萌芽阶段、活跃阶段、消解阶段。校园网络舆论危机事件处置机制相应分为潜伏期的预警机制、爆发期的缓释机制和衰退期的反思机制。预警机制包括以人为本,注重发展;日常监测,提高警惕;多样渠道,定期协商。缓释机制包括第一时间、解决问题、尊重规律。反思机制包括积极善后,加快终结;及时反馈,完善法治;总结评估,探索经验。The formation of public opinion on campus cyberspace undergoes three stages,namely,the incubation period,the active period,and the quiescent period. Therefore,to properly deal with public opinion responding to a crisis on campus cyberspace,it is necessary to have a forewarning mechanism for the incubation period,a pacifying mechanism for the active period,and a reflection mechanism for the quiescent period as well. The forewarning mechanism is to implement regular monitoring and help increase our vigilance.The pacifying mechanism refers to taking action and solving problems as quickly as possible. The reflection mechanism includes mitigating the aftermath of the crisis,providing prompt feedback and submitting an outcome evaluation,etc.

关 键 词：校园网络舆论 舆论危机 分段式处置 机制 

分 类 号：G641[文化科学—高等教育学]