基于系统动力学的用户创新行为演化分析  

Analysis of the Behavior Evolution of User Innovation Based on System Dynamics

作　　者：郑彤彤[1,2] 谢科范[1] 

机构地区：[1]武汉理工大学管理学院 [2]武汉东湖学院

出　　处：《管理学报》2015年第12期1824-1831,共8页Chinese Journal of Management

基　　金：国家软科学研究计划资助项目(2007GXS1D021);湖北省公益性科技研究资助项目(2012DCA32001)

摘　　要：通过分析用户创新的理论基础和用户创新行为,构建了用户创新的演化博弈模型,对该模型中博弈双方的策略选择进行稳定性分析,并运用系统动力学的方法对虚拟算例进行模拟和分析;然后深入分析了用户创新主体的行为机理,并探讨了用户创新的促进策略。分析结果表明:在用户创新系统中,由于用户自身参与创新的动力作用非常有限,企业要为用户提供一定的创新补贴和奖励,激励用户积极参与创新活动;企业与用户的策略选择是相互影响的,一方选择参与用户创新的策略,另一方也会逐渐参与进来;政府的外部激励对于用户创新的发展具有重要的推动意义。Based on the analysis of the theoretical basis and behavior of user innovation, this study constructed an evolutionary game model of user innovation and analyzed the stability of both sides＂ strategies in this mode; then simulated and discussed a case of virtual data by system dynamics, and analyzed both subjects＂ strategies deeply and put forward several strategies for promoting user innovation. According to the results, it is concluded that firms need to support users in user innovation be- cause user＇s inside motivation is limited; strategic choices of firms and users are interactive, and one subject will involve in innovation as soon as another subject takes part in gradually; external stimulation from government has significant impact on the popularization and development of user innovation.

关 键 词：用户创新 有限理性 演化博弈 行为机理 系统动力学 

分 类 号：C93[经济管理—管理学] F270.7