山东省民族传统体育文化产业竞争力评价与分析  

Evaluation on the competitiveness of the national traditional sports industry in Shandong Province

作　　者：刘凤虎[1,2] 王美娟[2] 张辉[3] 

机构地区：[1]北京体育大学研究生院,北京200438 [2]山东体育学院武术系,山东济南250102 [3]北京体育大学,北京200438

出　　处：《山东体育学院学报》2015年第5期34-39,共6页Journal of Shandong Sport University

基　　金：山东省社会科学规划一般项目(2013CTYJ06)

摘　　要：运用文献资料、专家访谈、因子分析等方法,以"钻石模型"理论为基础,结合民族传统体育文化产业的自身特点,初步明确了民族传统体育文化产业竞争力的基本模型,构建了民族传统体育文化产业竞争力评价指标体系。通过对选取的31个省市的各项数据的浓缩处理,提取出了4个公因子,根据各因子得分进行单独排序,得出了山东省民族传统体育文化产业竞争力在产业效益及创新规模因子中排名第4,在文化需求及创新能力因子、文化生产因子中分别排名24,在产业规模及消费因子中排名25。并针对性的提出了增强山东省民族传统体育文化产业竞争力的建议,进一步提升山东省民族传统体育文化产业在实现文化强省过程中的分量和比重,为山东省体育文化产业乃至经济的发展注入新生力量。According to the reality and characteristics and by using the methods of documentary anal-ysis,expert interview,factor analysis,etc,the authors defined the basic model for the competitiveness of national traditional sports industry and structured an evaluation index system on the basis of Dia-mond Model Theory.By analysing and compressing the massive data of 3 1 provinces,they ectracted and sorted 4 common factors on their levels,then drew the conclusion that the competitiveness of na-tional traditional sports industry of Shandong Province ranks 4th in the factors of industrial benefit and innovation;ranks 24th in the factors of cultural needs,innovation ability and production;ranks 25 th in the factors of industrial-scale and consumption,and gave suggestions that the competitive-ness of the national traditional sports industry in Shandong Province should be improved and the pro-portion of the industry should be raised so as to bring changes to the sports-culture industry and e-conomy in Shandong Province.

关 键 词：山东省 民族传统体育文化产业 因子分析 竟争力 

分 类 号：G852[文化科学—民族体育]