基于巴斯扩散模型的数字图书馆宣传推广模式研究  

Study on the Mode of Digital Library Promotion based on BASS Model

作　　者：郭炯[1] 

机构地区：[1]国家图书馆

出　　处：《新世纪图书馆》2015年第11期39-43,共5页New Century Library

摘　　要：论文介绍了Bass模型的主要定义和应用方式,结合数字图书馆的特点,将数字图书馆产品宣传按照Bass模型的主要思想分为初期、快速增长期、平稳发展期三个阶段,总结数字图书馆宣传推广的主要方式,将宣传推广的主要方式与阶段性相结合,形成数字图书馆宣传推广的模型,并介绍了在宣传推广中可能产生的内部影响和外部影响两种效果。This paper introduces the definition and application of Bass model. Considering the characteristics of digital libraries, it divides the promotion of digital library products into three stages based on Bass model, namely the beginning, fast-growing period and steady-development period. It summarizes major ways of digital library promotion, practicing it in different stages to build a model for future reference, and introduces the possible interior and exterior influences.

关 键 词：BASS模型 扩散模型 数字图书馆 宣传推广模式 

分 类 号：G250.76[文化科学—图书馆学]