新加坡会展业成功因素分析及经验借鉴  

The Successful Factors Analysis on Singapore's Exhibition Industry and Its Experience

作　　者：黄玉妹[1] 

机构地区：[1]厦门理工学院

出　　处：《亚太经济》2015年第6期71-77,共7页Asia-Pacific Economic Review

基　　金：厦门理工学院国家社科基金预研项目:深化体制改革进程中文化产业研究(项目编号:XYS201414);<新常态下高校会展高素质人才培养与地方产业契合研究>;福建省教育科学"十二五"规划2015年度常规课题(FJJKCG15-107)

摘　　要：新加坡自上世纪70年代明确会展业的定位和发展思路,通过实施政府主导战略、市场化战略、专业化战略、品牌化战略和国际化战略,来发展会展经济。中国会展业可从新加坡获得相关启迪:优化管理体制、加强会展产业培育、强化会展品牌建设、推进会展国际化、完善法律法规等,促进中国会展业跨界融合,以内涵式发展替代外延式发展。In the 1970s, Singapore made clear about the positioning and development ideas of the exhibition industry through the implementation of government-led strategy, marketing strategy, specialization strategy, branding war strategy and international strategy to develop exhibition economy. China exhibition industry can get the inspiration from that of the Singapore, such as, to optimize the management system, strengthen the culti- vation of the exhibition industry and brand building, promote the internationalization of the exhibition, im- prove laws and regulations, and foster cross-border integration of China＇s exhibition industry , in order to substi- tute connotative development for extension development.

关 键 词：新加坡 会展业 成功因素 

分 类 号：F13[经济管理—世界经济] F17