互联网金融能在财经垂直门户走多远?  

How Long will the Internet Finance Last in the Financial Vertical Portals?

作　　者：胡翠华[1] 

机构地区：[1]上海立信会计学院数学与信息学院,上海201620

出　　处：《科技管理研究》2015年第23期187-194,共8页Science and Technology Management Research

基　　金：国家社会科学青年基金项目"财经垂直门户信息服务模式选择及绩效评估研究"(13CTQ042);上海市教委科研创新项目"财经类垂直门户信息服务模式选择与效率评价"(13YS116)

摘　　要：2013年中"宝类"互联网金融产品陆续上市,年底人们称"2013年是互联网金融元年",有实力的国内财经垂直门户通过交易、资讯提供等方式参与互联网金融市场。通过跟踪Alexa中、美、英国前500名网站近3年不同时间段的数据,甄选出29个财经垂直门户,然后分析它们提供互联网金融产品、资讯等情况,研究发现仅和讯等国内5个网站涉足"宝类"产品交易,其他14个国内网站仅提供互联网金融资讯,10个国外网站仅有部分报道中国互联网金融市场资讯。可见,"宝类"互联网金融仅是财经垂直门户有时效性的一种服务模式,互联网金融将被纳入金融监管体系只是时间问题,该服务模式能持续热捧多久尚不可知,而正在经营互联网金融产品的5个财经垂直门户仍需稳步进行产品创新,严守金融监管边界。In the middle of 2013, ＂Bao＂ internet financial products were gradually developed. Then the year of 2013 was known as ＂the first year of internet finance＂. Some Chinese strong financial vertical portals offer transaction platform or in- formation resources for the internet financial market. In this paper, by tracking top 500 site ranking data of China, United States and UK reported at Alexa website from different time periods in the past 3 years, 29 financial vertical portals were screened. Then it analyzed these portals＇situation in providing internet financial products, information and so on. The study found that only 5 domestic websites were involved in the ＂Bao＂ product transaction such as Hexun website; the other 14 domestic websites just provided the internet financial information; some of the 10 foreign websites simply stated the situation about Chinese internet financial market. Therefore, ＂Bao＂ internet finance was only a timeliness matter of service model in financial vertical portals. The internet finance would be supervised by Chinese financial system in the future, and it was not sure that how long the popularity would last. Those five financial vertical portals operating internet financial products were recommended to steadily innovate their product lines and guard the financial supervision boundary.

关 键 词：互联网金融 财经 垂直门户 ALEXA 服务模式 

分 类 号：F832.2[经济管理—金融学]