POP广告设计发展趋势及其传播方式创新研究  

Research on the Development Trend of POP Advertising Design and the Innovation of Its Mode of Communication

作　　者：张雅莉[1] 

机构地区：[1]武汉理工大学艺术与设计学院,湖北武汉430070

出　　处：《科技与创新》2015年第23期9-10,共2页Science and Technology & Innovation

摘　　要：时下,POP广告在国内十分兴盛,且其传播方式随着新兴媒介的出现呈现出多种方式的创新。通过市场调查和文献阅读等方式研究了POP广告设计的发展趋势及其传播方式的创新,得出POP广告的六种发展趋势、两种创新传播方式及其相关结论。Nowadays, POP advertising in China is very prosperous, and its transmission mode with the emergence of new media, showing a variety of ways of innovation. Through market research and literature reading, the author studies the development trend of POP advertising design and the innovation of its mode of communication. The author concludes that six kinds of development trends of POP advertising, two kinds of innovative communication methods and related conclusions.

关 键 词：POP广告 新兴媒介 发展趋势 传播方式 

分 类 号：J524.3[艺术—艺术设计]