体育明星慈善方式发展趋势研究  

On the Trend of Sports Stars' Participation in Charity

作　　者：代方梅[1] 刘亚奇 

机构地区：[1]湖北大学体育学院,湖北武汉430062 [2]湖北休闲体育发展研究中心,湖北武汉430062

出　　处：《搏击（体育论坛）》2015年第12期4-6,9,共4页Sport Forum

基　　金：湖北休闲体育发展研究中心资助项目;编号:2014Y010

摘　　要：体育明星参与慈善的方式多种多样,有慈善捐赠、慈善活动、慈善基金(或慈善基金会)。体育明星慈善方式向规范化、专业化发展的趋势是成立以体育明星个人名字命名的非公募基金会或挂靠在公募基金会下的体育专项基金。体育明星成立个人慈善基金(会)有利于慈善活动长效化、慈善资金来源多元化、慈善管理专业化。体育明星慈善基金(会)要想可持续发展并成为慈善品牌,必须明确基金会的定位与目标、策划基金会的品牌慈善项目、建立基金会资金来源的长效机制。There are various ways to participate in charity, such as charitable donations, activities and funds. For sports stars, the standardized and specialized trend of operating charity is to establish non-public funds in the name of sports stars or special sports tiands under public-raising funds. To establish individual charity funds for sports stars is beneficiary for long-term effect, numerous sources of charity funds and specialized management. To have a sustained development and being a charitable brand, it should be make sure that the foundation must have a clear target and goal. it must design it＇s own brand of charity project, it must establish long-term mechanism of raising funds.

关 键 词：慈善方式 发展趋势 体育明星 姚基金 

分 类 号：G812[文化科学—体育学]