318川藏线文化特色连锁客栈开发研究  

Study for Development of Cultural Characteristic Chainstore Hotel on No. 318 National Road

作　　者：兰伟[1] 张雅彬[1] 

机构地区：[1]成都理工大学旅游与城乡规划学院,四川成都610059

出　　处：《技术与市场》2015年第12期320-323,325,共5页Technology and Market

基　　金：国家级大学生创新创业训练计划项目(201410616015)

摘　　要：318国道川藏段具有自然环境与人文环境复杂多变;旅游资源丰富,组合多样的特点。研究运用旅游文化学、旅游人类学相关理论与SWOT分析法,围绕318国道川藏段差异性的自然景观与人文景观符号,结合旅游市场与旅游者需求,促进该线路的旅游酒店系统构建,建立具有文化特色的经济型连锁酒店开发模式。No. 318 National Road has features of complex natural environment and human environment, as well as rich tourism resources and diverse combinations. Based on the relevant theories of Tourist Cuhurology, Tourism Anthropology and SWOT analysis, the study is around the differentiated natural landscape symbols and cultural landscape symbols on No, 318 National Road and combined with tourist market and tourist demand. On these bases, it can promote the construction of tourist hotel system on this route. Furthermore, it will establish a development mode of economical chainstore hotel with cultural characteristics.

关 键 词：318国道 川藏线 开发研究 旅游酒店 SWOT分析 

分 类 号：F719.2[经济管理—产业经济]