从共识性仪式到冲突性实践:新媒体环境下“媒介事件”的解构与重构  

From Consensus Ritual to Conflict Practice:The Deconstruction and Reconstruction of Media Events under the New Media Environment

作　　者：宋祖华[1] 

机构地区：[1]南京财经大学新闻学院

出　　处：《新闻与传播研究》2015年第11期27-40,126,共14页Journalism & Communication

基　　金：2014年国家社会科学基金项目"社会化媒体环境下的网络谣言传播及其协同治理研究"(项目编号:14BXW035)的阶段性研究成果

摘　　要：随着新媒体技术及其社会化应用的发展,人们的传播实践活动已经发生了质的变化,既有的传统媒介事件理论已很难回应生动的现实,亟待不断开拓和创新。从已有研究看,媒介事件研究遵循着从共识性仪式到冲突性实践的发展脉络,其中,还蕴含着"冲突实践型媒介事件"。它具有独特的过程性特征和结构性特征。运用这一概念可以"4C"框架取代"3C"模式,以不确定性冲突实践观替代传统结构仪式观。With the development of new media technologies and their wide social applications,qualitative changes have taken place in human's communication practice.Consequently,the study of media events should move beyond the traditional theories and explore new areas and theories.Based on relevant studies,this paper analyzes the development path of studies of media events.It finds a trend that moves from consensus ritual to conflict practice,and therefore puts forward a new conception of conflict-practice type media events.Furthermore, '4C' frame has been adopted instead of '3C' mode,and the conflictpractice view adopted instead of the traditional structure-ritual view to illustrate media events' procedural characteristic and structural characteristic in the research,which hopefully will have strong explanatory power and capacious room for further exploration.

关 键 词：媒介事件 共识性仪式 冲突性实践 4C框架 

分 类 号：G206[文化科学—传播学]