文化适应、制度距离与消费行为研究——以移居北京的韩国和美国人蔬菜消费为例  

Acculturation,Institutional Distance and Consumer Behavior:Vegetables Consumption of Migrant from South Korea and America in Beijing

作　　者：张晶[1] 

机构地区：[1]中国农业科学院农业信息研究所,北京100081

出　　处：《人口与发展》2015年第5期54-65,共12页Population and Development

基　　金：国家社科基金重大课题"开放经济条件下完善我国农产品价格形成机制和调控机制研究--基于产业链联动优化的视角"(编号:09&ZD044)的研究成果

摘　　要：利用蔬菜消费的实地调研数据分析了移居北京的韩美两国居民文化适应状况对消费行为的影响。结果显示,文化适应程度显著影响了移居者的消费行为,消费者对母语的依赖程度越高,对本民族认同感越强,对东道国的文化适应程度越低,更倾向于消费本民族产品;在东道国居住的时间长短显著影响消费行为,促进移居者对民族产品的消费,不利于文化适应;对东道国文化认同感的影响不显著。国家间的制度距离显著影响移居者的文化适应程度和购买行为,并且制度距离越大影响越大。我国政府在改善移居者文化适应能力时应该着力构建移居者稳定和谐的居住环境、提供便利的社会化公共服务、打造我国文化品牌,在塑造中国特色的包容、创新、富有感召力的文化软实力方面下功夫。By using the vegetable consumption data of field research, this paper analyzes the acculturation effects on consumer behavior of South Korean migrants and American settlers. The results indicate that the degree of acculturation significantly influence the consumer behavior of migrants. The higher level of dependence on the native language and the stronger sense of ethnic identification, consumers demonstrated low acculturation and tend to consume the national products. The length of time living in the host country goes against theacculturation, whichsignificant influences consumer behavior and promotesthe for the host country will not significantly affect tween countries is significantly affects the national product consumption. Cultural identity consumer behavior. Theinstitutional distance be- degree havior, and the greater the distance, the greater ofacculturation of migrants and purchasing bethe impacts are. Therefore, in order toimprove the migrants＇ acculturation adaptability, the government should build the stable and harmonious living environment for settlers, facilitate the social public service, promote cultural charm and createculture brand of our country, shaping thecultural soft power of inclusion, innovation and charismaticwith Chinese characteristics.

关 键 词：文化适应 制度距离 消费行为 移居者 

分 类 号：C912[经济管理]