中国传媒产业上市公司竞争力分析  

An Analysis of the Competitive Power of Listed Media Industry Companies in China

作　　者：崔国平[1] 

机构地区：[1]西安财经学院期刊管理中心,陕西西安710061

出　　处：《统计与信息论坛》2015年第12期84-88,共5页Journal of Statistics and Information

摘　　要：在媒体融合背景下分析传媒产业的发展现状,以46家传媒产业上市公司为例,对其资本结构、经营现状进行分析;运用排队计分法分别对传媒产业上市公司的综合竞争力和财务竞争力进行评价,分析其资产规模与企业竞争力的关系。研究结果显示:虽然一些传媒产业上市公司的资产规模很大,但没有发挥出应有的效益。为此,提出进一步深化体制改革、搭建多媒体平台、实现产品差别化、提高流动比率、加强国际合作、实现有效竞争等对策建议,以提高传媒产业上市公司的竞争力。The paper examines the conditions of development of media industry,and offers a descriptive analysis of the management status based on 46 listed media companies,studies the relativity of marketing clustering and market benefit,evaluates the competitive power of the listed media industry companies with comprehensive evaluating index,and analyses the relationship between assets scale and competitive power.The conclusion is capital scale did not bring relevant marketing scale effect.The paper suggests that system reform,multimedia platform,product differentiation,international cooperation and effective competition should be enhanced.

关 键 词：媒体融合 传媒产业 上市公司 竞争力 

分 类 号：C813[社会学—统计学] G114[文化科学]