金融支持电子商务发展战略研究——基于AHP_SWOT模型  

The Study on the Development Strategy of E-Commerce Supported by Finance Based on AHP_SWOT Model

作　　者：冯亚勋[1] 牛沛[1] 吴悦[1] 

机构地区：[1]中国人民银行韩城市支行,陕西韩城715400

出　　处：《西部金融》2015年第10期77-80,共4页West China Finance

摘　　要：近年来,电子商务在我国发展迅猛,不仅创造了新的消费需求与就业增收新渠道,而且加速了与制造业的融合,为大众创业、万众创新提供了新空间,成为经济发展的新动力。以省级计划单列试点城市——韩城市为例,如何实现电子商务领域的发展,金融如何给予支持,本文通过AHP_SWOT模型分析,探索韩城电子商务发展的战略选择。The e-commerce has developed rapidly in recent years. It not only creates a new consumption demand and a new chan- nel to increase the employment and income, but also accelerates its integration with the manufacturing. The e-commerce provides new opportunities for entrepreneurship and innovation, and becomes the new power of the economic development. Taking Hancheng city as the example and based on AHP_SWOT model analysis, the paper explores the strategic option for Hancheng city to develop the e-commerce such as how to realize the development of the e-commerce and how to provide financial support.

关 键 词：AHP_SWOT模型 电子商务 金融支持 

分 类 号：F830.31[经济管理—金融学]