Analysis of Satisfaction with Business Cost in Shanghai Using Structural Equation Modeling Approach  

作　　者：郭彦 孙明贵 

机构地区：[1]Glorious Sun School of Business & Management,Donghua University

出　　处：《Journal of Donghua University(English Edition)》2015年第4期688-694,共7页东华大学学报（英文版）

基　　金：National Social Science Foundation of China(No.10BJL044);Doctoral Innovation Project of Donghua University:the Central Universities Science Fundamental Research in China(No.CUSF-DH-D-2015064)

摘　　要：Tracing the origins of business cost, to define the satisfaction assessment factors on the business cost in Shanghai was investigated in this paper. Arguing that these effects: a single low cost is not only the criterion determining satisfaction. Other important factors, such as enterprise internal cognitive attitude,stability of the external environment,the quality of perceptions of government services can affect satisfaction. Within structural equation modeling( SEM) approach, six sets of hypotheses are drawn up and tested with a sample of 338 enterprises using questionnaires. Additionally,the analyses of findings introduce the crucial importance of these features in the assessment of satisfaction with business cost in Shanghai. Finally, the results show that internal cognitive has a positive impact on satisfaction. Stability of the external environment has a significant relationship with the effectiveness of government services. Stability of the external environmeat and the effectiveness of government servises have a positive effect on satisfaction.Tracing the origins of business cost, to define the satisfaction assessment factors on the business cost in Shanghai was investigated in this paper. Arguing that these effects： a single low cost is not only the criterion determining satisfaction. Other important factors, such as enterprise internal cognitive attitude,stability of the external environment,the quality of perceptions of government services can affect satisfaction. Within structural equation modeling（ SEM） approach, six sets of hypotheses are drawn up and tested with a sample of 338 enterprises using questionnaires. Additionally,the analyses of findings introduce the crucial importance of these features in the assessment of satisfaction with business cost in Shanghai. Finally, the results show that internal cognitive has a positive impact on satisfaction. Stability of the external environment has a significant relationship with the effectiveness of government services. Stability of the external environmeat and the effectiveness of government servises have a positive effect on satisfaction.

关 键 词：business cost structural equation modeling(SEM) SATISFACTION 

分 类 号：C931.2[经济管理—管理学]