公共危机管理中企业慈善捐赠与市场价值关系研究  

Research on the Relationship between Corporate Philanthropy and Market Value in Public Crisis Management

作　　者：袁建军[1] 杭航[1] 

机构地区：[1]苏州大学政治与公共管理学院,江苏苏州215123

出　　处：《科教文汇》2015年第34期191-192,共2页Journal of Science and Education

基　　金：江苏省社会科学基金项目"江苏应对重大突发公共事件研究"(项目编号:11ZZC008)阶段性成果

摘　　要：本文采用事件研究法,分析汶川地震后42家上市公司发布慈善捐赠公告后的市场反应,结果表明,在公共危机管理中,上市公司的慈善捐赠行为会引发股票市场的短期正向反应,企业性质(国有或私有)对市场价值产生一定影响;企业规模、捐赠额度及所在行业敏感性对市场价值基本无影响。By event study method, this paper analyzes the market reactions of the announcement of corporate philanthropy by 42 listed companies after the Wenchuan Earthquake, and the result shows that, in public crisis management, the corporate philanthropy of listed companies will arouse the short-term forward reactions of the stock market, and the natures of enterprises（state-owned or private） exert certain influence on market value;the scales of enterprises, the amount of donation and the industrial sensibility have little influence on market value.

关 键 词：公共危机管理 企业慈善 市场价值 

分 类 号：C93-05[经济管理—管理学]