模糊综合评价在武夷山主要旅游景点竞争力的应用  

Application of Fuzzy Comprehensive Evaluation in the Competitiveness of Main Tourist Attractions of Wuyi Mountain

作　　者：谭秋月[1] 孙平安[1] 

机构地区：[1]武夷学院数学与计算机系,福建武夷山354300

出　　处：《景德镇学院学报》2015年第6期36-41,共6页Journal of JingDeZhen University

基　　金：福建省教育厅中青年教师科技项目(JA15513);福建省大学生创新项目(201510397029);武夷学院校科技项目(X1201409)

摘　　要：通过对旅游景点的发展环境、发展要素、发展的业绩与潜力等方面的分析,归纳总结出影响竞争力的主要评价指标,并运用加权统计法计算各指标的权重,建立了旅游景点竞争力评测的模糊综合评价模型,形成了一个比较系统、全面的评判体系。该模型为评价旅游景点竞争力提供了定量分析,为今后竞争力的评价提供了一个可供参考。Based on fuzzy comprehensive judgment model,this paper is to analyze attractions＇ developing conditions,factors,performances and potentials,and other aspects,to sum up the evaluation criterion,which has an effect on competition power. Weighted statistical method is also used to calculate each indicator. We have also established a fuzzy comprehensive judgment model of attractions＇ competitiveness,and we have got a correspondingly systematic and comprehensive evaluation system. The model provides a quantitative analysis for the evaluation of the competitiveness of tourist attractions,laying a good foundation for the future competitiveness.

关 键 词：模糊综合评价 加权统计 权重 旅游景点 

分 类 号：O159.4[理学—数学]