网络信息生态下新闻跟帖的现状和发展  

Present Situation and Development of Network Comments in the Background of Network Information Ecology

作　　者：王娟[1] 刘佳琳[1] 

机构地区：[1]南昌大学新闻与传播学系,江西南昌330031

出　　处：《科技广场》2015年第10期149-153,共5页Science Mosaic

摘　　要：网络新闻跟帖具有强大的互动功能,它的参与主体广泛、内容丰富,是当前网络舆论主要表现形式之一。媒体格局的调整和舆论生态的变革,给门户网站的发展带来一系列问题,加强跟帖管理直接影响到网站的生存发展乃至国家和社会的稳定与和谐。本文结合我国跟帖管理的普遍原则,分别分析人民网和网易新闻跟帖现状,进而分析跟帖管理存在的问题以及如何有针对性地进行管理。Owing to its powerful interactive functions,extensive participations,and rich contents,network comment is still one of the main forms for the public to express their opinions on the Internet.The adjustment of the media landscape and the ecological change of the media have brought about on the websites a series of problems.The strengthening of the management of comments directly affects the survival of the website and even national and social stability and harmony.By combining with common management principles in China,this paper analyses the status and problems of the network comments on People.cn and Net Ease,and try to provide some reference to the management.

关 键 词：新闻跟帖 人民网 网易 

分 类 号：G206.2[文化科学—传播学]