基于7P 策略的金融营销学教学分析  

Teaching Analysis of Financial Marketing Based on 7P Strategy

作　　者：王荣[1] 

机构地区：[1]长春光华学院,长春130033

出　　处：《黑龙江科学》2015年第15期28-29,共2页Heilongjiang Science

基　　金：吉林省教育科学“十二五”规划2013年度课题.“民办高校‘金融营销学’教学改革研究”（GH13447）

摘　　要：随着我国金融业的对外开放，越来越多的金融企业开展起了各种金融营销活动。金融营销学是金融学和营销学相结合的一门学科，金融营销学这门课程在我国高校也变得越来越重要。本文分析了我国金融营销学课程的开设情况和存在的问题，为了提高金融营销学的教学效果，基于7P 策略的金融营销学教学进行分析，并提出相应对策。With the opening up of China＆#39;s financial industry, more and more financial enterprises have carried out various financial marketing activities. Financial marketing is a discipline which is a combination of Finance and marketing, and the course of financial marketing is becoming more and more important in our country. This paper analyzes the creation of the course of financial marketing in China and the existing problems, in order to improve the teaching effect of financial marketing, based on the 7P strategy of financial marketing teaching analysis, and put forward the corresponding countermeasures.

关 键 词：金融营销学 7P 策略 体验式教学 

分 类 号：F830[经济管理—金融学]