基于RMP理论的皖东非物质文化遗产旅游开发研究  

Study on the Tourism Development of the Intangible Cultural Heritage of East Anhui Based on RMP Theory

作　　者：杜裕民[1,2] 胡继艳[3] 

机构地区：[1]滁州城市职业学院,安徽滁州239000 [2]安徽师范大学,访问学者安徽芜湖241000 [3]滁州学院,安徽滁州239000

出　　处：《北京城市学院学报》2015年第6期1-5,共5页Journal of Beijing City University

基　　金：安徽省"优秀青年人才支持计划"项目资助;安徽省人文社科研究重点项目(SK2015A715)阶段性成果之一

摘　　要：RMP是通过资源、市场、产品三个方面对旅游产品结构进行程序式评价论证,在此基础上提出既符合市场需求又体现地方资源特色的创新性旅游产品的旅游规划理论。皖东地区非物质文化遗产品种众多,但大部分并未得到合理开发,没有与皖东的区位优势、自然景观相结合。本文应用RMP理论从资源、市场、产品三个方面分析皖东非物质文化遗产,在此基础上研究确定皖东非物质文化遗产旅游开发的措施和办法,以期实现可持续发展。RMP is an innovative tourism planning theory proposed based on market demands and traits of local resources after the evaluation of the structure of tourism products from the perspectives of resource,market and product. There is a rich variety of non-material cultural heritages in Wandong area but most of them have not been fully developed and do not utilize the geographical advantages and natural landscape of Wandong area. This paper analyzes non-material cultural heritages in Wandong area from three perspectives based on RMP theory,namely resource,market and product,intending to explore corresponding measures to develop non-material cultural heritage tourism and eventually achieve sustainable development of Wandong non-material cultural heritage tourism.

关 键 词：RMP理论 非物质文化遗产 皖东 

分 类 号：F59[经济管理—旅游管理]