女性旅游者决策特征与影响因素研究  

Research on Characteristics and Factors of Female Tourist's Decision-making

作　　者：杨军辉[1,2] 

机构地区：[1]西北大学城市与环境学院,陕西西安710127 [2]广西师范大学环境与资源学院,广西桂林541004

出　　处：《商洛学院学报》2015年第6期80-84,共5页Journal of Shangluo University

基　　金：国家社会科学基金项目(13CMZ053)

摘　　要：伴随女性社会地位、受教育程度等多方面的提高,女性已成为旅游市场的主力军。以广西桂林市为案例区,基于人口学特征探究女性旅游者的决策特征、影响因素及决策模型,结果表明,女性旅游者的决策特征因人口学特征而异,但总体而言成年女性在旅游决策中处于绝对主导地位;女性旅游者决策与其婚姻、年龄、收入、学历等人口学特征均具有显著相关性,但婚姻和学历两个人口学特征是女性旅游者决策的根本影响因素;二元Logistic模型对女性旅游者决策行为具有较好的解释性,进而构建女性旅游者自我决策概率模型。Owning to the promotion of social status and tourism market, so the female tourism decision-making education, women have become the main force in behavior should be concerned. Taking the female tourist in Guilin as an example, this study focus on the rules, factors and model of female tourist decision- making based on the demographic characteristics. The research shows that the female tourism decision- making rules is an upward trend from the east to the central and then to the western of China in regional aspect, and a downward trend from the single to the married in marriage aspect, and showing an inverted ＂U＂ change with the growth in age aspect, and an aspect, and a declining trend along the increasing dominant role in tourism decision on the whole; upward trend with promotion of knowledge in education of women＇s income, and that the adult women play an Through the Correlation Analysis and Regression Analysis between the female＇s demographic characteristics with decision-making behavior, the research finds that the demographic factors of marriage, age, income, and education are all relation with the female tourist＇s decision-making, but the education and marriage Based on demographic characteristics, this study are the key demographic factors to decision builds the model of female tourism decision -making. -makingthrough binary Logistic Regression Analysis using forward stepwise method.

关 键 词：决策特征 决策模型 女性旅游者 桂林 

分 类 号：F590[经济管理—旅游管理]