内蒙古农产品区域品牌建设及存在问题分析  

Inner Mongolia Regional Agricultural Product Brand Construction and Existing Problems Analysis

作　　者：姚春玲[1] 

机构地区：[1]内蒙古财经大学经济学院,内蒙古呼和浩特010070

出　　处：《内蒙古财经大学学报》2015年第6期43-46,共4页Journal of Inner Mongolia University of Finance and Economics

摘　　要：农产品区域品牌作为地域农业经济发展的"金字招牌",得到了不同地区政府部门的高度重视。作为少数民族地区的内蒙古,不仅拥有深厚的文化底蕴,同时具有丰富的农牧业资源,从而为内蒙古农产品区域品牌的发展奠定了良好的基础。本文对内蒙古近些年农产品区域品牌的建设成果进行了概述,在此基础上分析了内蒙古农产品区域品牌建设中存在的问题,并就存在问题的解决提出了相应的对策与建议。期望能对内蒙古农产品区域品牌的发展有所裨益。As ＂golden signboard＂ of regional agricultural economy development, agricultural product regional brand has been attached much importance by the governments of different regions. Inner Mongolia, as minority are- a,not only has profound cultural background, but also has rich agricultural resources,which has laida good founda- tion for agricultural products regional brand development in Inner Mongolia. This paper reviews the achievement of Inner Mongolia agricultural products regional brand constructionin recent years. Based on the analysis of the prob- lems existing in the construction of regional brand of agricultural products in Inner Mongolia, this paper puts forward corresponding countermeasures and suggestions in expectation to be beneficial to the development of agricultural product regional brand in Inner Mongolia.

关 键 词：农产品区域品牌 建设 竞争力提升 内蒙古 

分 类 号：F304.3[经济管理—产业经济]