日本动漫产业的发展历程、驱动因素及现实困境  

The Development Process,Driving Factors and Realistic Predicament of Japan's Animation Industry

作　　者：刘瑶[1] 

机构地区：[1]吉林省社会科学院软科学研究所,吉林长春130033

出　　处：《现代日本经济》2016年第1期63-75,共13页Contemporary Economy OF Japan

基　　金：吉林省科技厅项目"吉林省文化产业培育与发展的路径研究"(20130420040FG);吉林省社会科学院青年项目"吉林省文化产业与科技融合发展研究"

摘　　要：日本动漫产业90多年来经历了起步阶段、突破阶段、成熟阶段,如今已进入萎缩阶段,面临着产业空洞化、人才流失和国际竞争加剧等困境。尽管如此,日本动漫产业仍然对全球动漫产业有重大影响力。日本动漫产业的构成要件——品质支撑、环境后盾、政策扶持、人才支持、驱动机制,共同支撑着动漫产业发展成为日本的一大支柱产业。日本动漫产业的发展经验对发展中的中国动漫产业有着多方面的启示:促进动漫产业迅速成长,转变传统理念、寻求形式创新,深度发掘中国传统文化资源,延伸并完善产业链,同时加强人才培养与交流。During more than ninety years the animation industry in Japan has experienced fledging period, breakthrough period and mature period. Now it＇s in a recession and facing the dilemma of industrial hollo- tablished a great influence on a world scale. If we trace to the source, we can find out that several ele- ments bring out the developent of Japan＇s animation industry , such as reliable quality, proper surround- ings, forceful policy support, sufficient talents and reasonable driving mechanism. For China, what we can learn from Japan＇s experience includes ： changing concept, starting innovation, exploreing the traditional culture resources deeply, extending and completing the industry chain, and strengthening the talent strate- gy.

关 键 词：海外政策 产业链 市场定位 文化内涵 产业空洞化 

分 类 号：F269.331.3[经济管理—国民经济]