科技期刊微信订阅号图片的选择原则及优化技巧  

How to choose and optimize the pictures of We Chat subscriptions of sci-tech periodicals: principles and practical skills

作　　者：顾艳[1] 赵俊杰[1] 崔金贵[1] 

机构地区：[1]江苏大学杂志社,江苏镇江212003

出　　处：《编辑学报》2015年第6期587-589,共3页Acta Editologica

摘　　要：针对科技期刊微信订阅号的运营现状及理论研究概况,认为以微信为代表的新媒体在注重内容建设的同时不应忽视形式包装,媒介融合背景下科技期刊编辑应培养并具备一定的新媒体素养。通过实例分析,探讨科技期刊微信订阅号图片选择的基本原则:不得侵犯图片著作权,比例适当、画质清晰,与消息内容关联度高,与科技期刊风格定位保持一致,并介绍微信消息封面大小调整及图片优化实用技巧。Based on the operation situation of We Chat subscriptions of sci-tech periodicals and related theoretical research, this paper emphasizes the importance of ＂ form packaging＂ besides ＂ content construction＂ for new media represented by We Chat,and suggests editors of sci-tech periodicals develop new media attainment against the background of media convergence. By example analysis,it discusses the fundamental principles of choosing pictures of We Chat subscriptions of sci-tech periodicals,that is,no violation of copyright,proper proportion plus clear quality,close correlation with contents of We Chat news,and consistency with the style of periodicals,and introduces the practical skills of adjusting the size of We Chat news cover and optimizing the pictures.

关 键 词：科技期刊 微信 微信公众订阅号 媒介融合 图片选择 图片优化 

分 类 号：G230.7[文化科学]