杭州野生动物世界引进动物多样性与游客量的相关关系  

The Correlation Between Introduced Animal Diversity and Visitor Flow at Hangzhou Wildlife Park

作　　者：王宇 王雪[2] 

机构地区：[1]杭州野生动物世界,杭州311402 [2]东北林业大学野生动物资源学院,哈尔滨150040

出　　处：《野生动物学报》2015年第4期428-433,共6页CHINESE JOURNAL OF WILDLIFE

摘　　要：野生动物园具有教育、休闲、科研、保护4个基本的社会职能,同时野生动物园作为生态旅游的一种形式,需要科学的规划管理与营销推广吸引游客入园,通过门票的销售与其他增值服务来维系动物园良性经营与可持续发展。野生动物园的游客数量受到多方面因素的影响,包括动物园自身的规划与项目设计、媒体宣传与市场推广、地理位置与交通便利度、园内的增值服务与质量等。野生动物园动物的引进,一方面是增加了展示效果满足了不同游客的猎奇心理,另一方面能丰富相关动物在驯养繁殖、疫病防控、医疗救护等方面的研究与实践经验。本文以杭州野生动物世界为例,分析2010~2014年引进动物数量、物种数和多样性与游客数量的相关关系,结果表明杭州野生动物世界引进动物的多样性与游客量呈正相关。Wildlife parks have four basic social functions,viz.education,recreation,scientific research and conservation.As a form of ecotourism.a wildlife park needs scientific planning,management and marketing to attract tourists through ticket sales and other value- added services to sustain effective operation and sustainable development.Visitor numbers at wildlife parks are affected by several factors,including zoo planning and project design,media publicity and marketing.geographic location and the convenience of transportation.value- added service and quality.The introduction of wild animals to a wildlife park,on one hand,is to increase the display effect to satisfy the curiosity of a variety of visitors,and on the other hand,can enrich the related animal domestication and breeding,disease prevention and control,medical research and practical experience.Taking Hangzhou Wildlife Park as an example,we collected data from 2010 to 2014,analyzed the correlation between the number of introduced animal,species number,species diversity and visitor number.The diversity of introduced animals was positively related to visitor numbers at Hangzhou Wildlife Park.

关 键 词：野生动物园 引进动物 物种多样性 游客量 

分 类 号：F590[经济管理—旅游管理]