基于营销学的进口品牌汽车的选购  

The purchase of imported brand car based on marketing theory

作　　者：李蒋[1] 

机构地区：[1]苏州建设交通高等职业技术学校,江苏苏州215124

出　　处：《汽车实用技术》2015年第12期134-136,共3页Automobile Applied Technology

摘　　要：近些年,中国经济蓬勃发展,人们改善生活品质的呼声日益趋高。汽车到家,已成为人们普遍关心的一个问题。信息化大数据的时代,人们习惯求助于网络,但网上形形色色的帖子众说纷纭,让许多朋友看得是一头雾水。近年来,诸多关于"某些品牌的车有刺鼻臭味,车主身体越来越差"的报道,被曝光的车型无一例外都是国产合资组装的。购买汽车,本来是为了提升生活质量、享受生活,但由于一些厂家的不负责任,反倒让消费者花重金购买的车成了危害健康的罪魁祸首!进口汽车由于它的特殊身份,会销往各个国家和地区,因此有国际统一的标准所制约。除了使用更好更环保的材料,进口汽车的装配工艺及使用耐久度也是同级别国产车所无法比拟的。所以,文章本着从专业角度出发但尽可能少用专业词汇,通俗易懂地向大家阐述"同样的价格为什么选择一款原装进口的汽车",希望能给需要购车的朋友提供一些帮助。In recent years, China＇s economy has been booming, and people＇s voice for improving the quality of life is growing. How to buy a car is a problem that people are generally concerned about. The era of big data, it is customary for help in the network, but all kinds of online post opinions, make a lot of friends is confused. In recent years, many news reports, about some of the brand＇s car has a pungent odor, the owners of the body is getting worse, the model was exposed without exception are all domestic joint venture. To buy a car, it is to improve the quality of life, to enjoy life, but due to some of the manufacturers are not responsible, but let consumers spend heavily to buy the car has become a health hazard! Imported cars because of its special status, will be sold in all countries and regions, and therefore have the international standard of uniform. In addition to the use of better and more environmentally friendly materials, the assembly process and the use of imported cars and the use of the same level of domestic car can not match. Therefore, this text from a professional point of view, as far as possible, with professional vocabulary, easy to understand, ＂the same price, why choose a imported car？＂, hoping to provide some help to the need to buy a car.

关 键 词：营销学 进口品牌 汽车选购 

分 类 号：F710[经济管理—产业经济]