基于微信公众平台的智慧旅游系统的开发与实现  

The Development and Implementation of Intelligent Tourism System Based on Micro Channel Public Platform

作　　者：周源[1] 刘禹鑫[1] 林富明[1] 张庆全[1] 

机构地区：[1]国家测绘地理信息局黑龙江基础地理信息中心,黑龙江哈尔滨150081

出　　处：《测绘与空间地理信息》2015年第12期77-79,81,共4页Geomatics & Spatial Information Technology

基　　金：黑龙江测绘地理信息局2015科技基金项目(201508)资助

摘　　要：主要介绍了五大连池风景区微信公众账号的建设模式,微信公众账号作为景区的宣传推广工具,为游客提供智能化的自助导览服务,解决游客旅行前、中、后所需,实现智慧旅游移动端应用,集旅游推广营销与游客旅行服务构建一体化移动端产品。微信公众账号还将以二维码的形式,在"天地图·五大连池"门户网站、景区入口以及各大商场、酒店醒目位置展示,作为打通线上线下的必要环节,以提升游客访问量,形成智慧旅游O2O闭环。In this paper,we introduce The Wudalianchi scenic area We Chat public account construction mode. As a result the scenic area propaganda promotion tool,provides intelligent self- service tour services for tourists,to meet the needs of tourists,realize the application of the mobile terminal according to the wisdom of tourism; scenic spots for tourists,projects,set travel marketing and tourists travel services to build the integration of mobile terminal products; tourists through the We Chat public on account,can be implemented online to understand,ticket booking,travel tours,tour guide speech and other functions. We Chat public account will also be in the form of two- dimensional code,in the ＂ map- Wudalianchi＂ portal,the hotel entrance area and prominently display,as a necessary way to get through online and offline,improve tourist traffic,tourism wisdom form closed loop O2 O.

关 键 词：智慧旅游 微信公众平台 移动互联 位置服务平台 

分 类 号：P208[天文地球—地图制图学与地理信息工程]