品牌农业成长性测评研究  

Brand Assessment of Agricultural Growth

作　　者：林荣清[1] 

机构地区：[1]福建行政学院,福建福州350001

出　　处：《福建金融管理干部学院学报》2015年第1期35-41,共7页Journal of Fujian Institute of Financial Administrators

基　　金：国家社科基金一般项目"品牌农业成长性机理与测评研究"阶段性成果(09YB065)

摘　　要：依据品牌农业的发展的趋势,在确定品牌农业成长性指标构建的原则上,构建品牌农业的需求力、投资力、增值力、制度和技术支撑力、风险抵抗力5个一级指标以及12个二级指标和34个三级指标,并利用综合模糊评价法对品牌农业的成长进行了评价。According to the development trend of the brand of agriculture, in determining the index build brand agriculture growth principles to build demand Brands of agriculture, investment force, added value, institutional and technical support force, the risk of resistance to 5-level indicators and 12 secondary indicators and 34 level indicators, and theuse of fuzzy comprehensive evaluation method for growing brand agriculture were evaluated.

关 键 词：品牌农业 成长性测评 指标体系 模糊评价 

分 类 号：F327[经济管理—产业经济]