基于博弈论的零售商产品回收决策模型  

Decision making model based on game theory for retailer recycling mode

作　　者：王婷婷[1] 南国芳[1] 

机构地区：[1]天津大学管理与经济学部,天津300072

出　　处：《系统工程学报》2015年第6期790-803,共14页Journal of Systems Engineering

基　　金：国家自然科学基金资助项目(71471128;71271148)

摘　　要：产品回收再利用是提高资源利用率并减少日益严峻的固体污染物危害的有效手段,其对生态污染现状的改善作用被广泛认可.运用博弈论的方法建立了逆向物流产品回收决策模型,对以纳什博弈,生产商主导,零售商主导和合作博弈为体现形式的四种供应链形态下的零售商产品回收决策进行研究.引入供应链形态作为分析对比依据,模型中充分体现了零售商产品回收中的促销优势,对生产商主导时的差别定价和统一定价策略也进行了对比分析.结果表明零售商主导时能够达到供应链共同利润的最大化,且在供应链中控制力越强所获得的利润及利润份额越大,反之则越小.Product recycling is a valid approach for improving resource utilization and reducing damages caused by the increasing amount of solid pollutants, and its performance in improving the ecological environ- ment is widely recognized. A product recycling model in reverse logistics based on game theory is established to study different recycling strategies in four main forms of supply chain structures, which are represented by a Nash game, a manufacturer-leader game, a retailer-leader game and a cooperation game. This paper also introduces different forms of supply chains as the basis of comparative analysis, and models the advantages of product promotion in the retail recycling process. Meanwhile, a comparative comparison is conducted between the discriminative pricing strategy and the uniform pricing strategy to the retailer in the manufacturer-leader game. The results show that the maximized profit among members of a supply chain is achieved when the retailer is the leader. Furthermore, one supply chain member will share more profit if she has more decision power, and vice verse.

关 键 词：逆向物流 博弈论 回收模式 价格歧视 

分 类 号：TP273[自动化与计算机技术—检测技术与自动化装置]