Internet Users＇ Attitudes Towards Online Targeted Advertisements  

作　　者：Mustafa Sait Ylldlrlm 

机构地区：[1]Anadolu University, Eskisehir, Turkey

出　　处：《Journalism and Mass Communication》2015年第12期607-613,共7页新闻与大众传媒（英文版）

摘　　要：Users leave their footprints about their interests while they are surfing on the Internet. Companies have the opportunity of capturing user＇s implicit data on the Intemet by behavioral targeting. So that they can deliver the advertisements of the products or services that appeals to those consumers. Users are being exposed to targeted advertisements according to their demographic characteristics or web site choices. Each online behavior gives a clue about the consumer＇s product interests for the advertisers. Targeted advertising services such as these are currently provided by many companies including Google and Amazon. There are differences between the users＇ level of awareness and attitudes towards targeted ads. In this study Internet users＇ attitudes and avoidance towards targeted ads were evaluated.

关 键 词：ADVERTISING ATTITUDE targeted ads behavioral targeting INTEMET 

分 类 号：U469.11[机械工程—车辆工程] X53[交通运输工程—载运工具运用工程]