平面广告中的性暗示分析  

Sex Suggestion in Plane Advertisement

作　　者：高兰英[1] 

机构地区：[1]内蒙古科技大学,包头014010

出　　处：《包装工程》2015年第24期16-20,共5页Packaging Engineering

基　　金：2013年内蒙古自治区高等学校科学研究项目(NJSY13148);2012年内蒙古科技大学创新基金项目(2012NCW014)

摘　　要：目的从性暗示广告的定义着手,分析其备受关注和争议的缘由。方法依据性暗示广告的产生原因、类型、表现方式等分析其独特的广告定位和艺术意蕴。结论在设计和发布性暗示广告时注意表现尺度、受众心理、产品契合度、投放媒体选择等因素,加上独特的艺术风格和视觉心理,将会大大增强性暗示广告吸引受众、提高销售的效果。Itanalyzes the cause of concern and controversy from the definition of sexually suggestive advertisement.Itanalyzes its unique ad targeting and artistic implication based on the causes,types and expressions of the sexually suggestive advertising.Many factors should be noted in the process of the design and publishing sexually suggestive advertising,such as scale performance,audience psychology,product fit,and the selection of the media.Coupled with a unique artistic style and visual psychology,the advertising effectiveness of the sexually suggestive advertising is greatly increased in attracting the audiences and ad sales.

关 键 词：平面广告 性暗示 表现方式 艺术意蕴 

分 类 号：J524[艺术—艺术设计]