以市场为导向的高职电商专业“创新型”人才培养模式探究  

A Cultivation Mode of E-commerce Major in Higher Vocational Education

作　　者：刘丽[1] 朱敏[1] 王立辉[1] 

机构地区：[1]宁波教育学院网络与教育技术中心,浙江宁波315010

出　　处：《宁波教育学院学报》2015年第6期33-35,46,共4页Journal of Ningbo Institute of Education

基　　金：全国教育信息技术研究"十二五"规划课题(146241932);宁波教育学院教改课题(NJJG2015010);宁波教育学院课题(NJY201008)

摘　　要：随着"互联网+"时代的到来,电子商务行业对从业人员的综合管理和实践创新能力提出了更高要求,如何有效解决以市场为导向的高职电子商务专业人才培养是当前高职教育的一个热点问题。从市场对电子商务人才需求的特点出发,结合现在高职人才培养中存在问题的分析,从明确培养理念和目标、人才培养模式的四个转变及人才培养模式实施等几方面提出了适应市场需求的高职电子商务专业"创新型"人才培养模式。As the ＂Internet ＋＂ era＇s coming, the employees are forced to consistently improve their abilities of comprehensive management and innovational application. How to effectively solve the problem about the market-oriented innovation-type talents cultivation of the e-commerce major is a hot issue of higher vocational education. According to the feature of the market＇s demands, combined with the analysis of existing problems in the talents cultivation of higher vocational educations, an innovation-type talents cultivation mode is proposed which adapts to the enterprise＇s demands. This mode is proposed from the fields of the clear ideas and target of cultivation, talents cultivation mode of four transformation and implementation of talents cultivation mode.

关 键 词：高职 电子商务 创新型 人才培养模式 

分 类 号：G641[文化科学—高等教育学]