大同市休闲旅游产品开发研究  

The Development of Leisure Travel Products in Datong

作　　者：赵海荣[1] 

机构地区：[1]山西大同大学历史与旅游文化学院,山西大同037009

出　　处：《山西师范大学学报（自然科学版）》2015年第4期114-118,共5页Journal of Shanxi Normal University(Natural Science Edition)

基　　金：山西大同大学校级青年科研项目(2010Q17)

摘　　要：大同市拥有丰富的旅游资源和良好的旅游服务设施,值大同市产业转型之际,发展休闲旅游产品具有天时、地利、人和的条件.本文在分析大同旅游资源的基础上,将大同市的休闲资源分为三个大类、八个亚类和十九个基本类型,并将大同市的休闲旅游产品分为传统型休闲旅游产品、发展型休闲旅游产品、新型休闲旅游产品,分别对三类产品进行设计,为进一步发展和完善大同休闲旅游产业奠定基础.With the growth in the living standard,people are interested in leisure travel rather than sighting travel. So,Datong city are devoted to develop leisure travel product to meet people＇s requirement. In this case,the focus of this paper is to analysis the leisure travel resource and the leisure travel product from three aspects,its type and geographical distribution and so on. And then,this essay notes the ways of developing this leisure products from the aspects of the design principles,marketing mode and design system. I sincerely hope that the achievement of this paper is very useful for the development of leisure travel products in Datong and contribute to its city transition.

关 键 词：大同旅游 休闲旅游资源 休闲旅游产品 

分 类 号：F592.99[经济管理—旅游管理] K928.72[经济管理—产业经济]