微博“意识形态极化”现象研究——基于勒庞视角的知识社会学探析  

Research on “Ideological Polarization” of Micro-blog——Based on the Perspective of Gustave Le Bon

作　　者：张爱军[1] 王喜春[1] 

机构地区：[1]辽宁师范大学政治与行政学院,大连116029

出　　处：《自然辩证法研究》2016年第1期71-76,共6页Studies in Dialectics of Nature

基　　金：2013年国家社会科学基金年度项目"微博政治引导研究"(13BZZ070)

摘　　要：勒庞认为,信仰的力量是无穷的,信仰具有移山填海的力量。在人所能支配的力量中占有绝对优势,居于支配地位。意识形态在微博上发生了变异和极化,它以惊人的深度和广度聚散信仰的能量。微博形成了虚拟社会的网络群体心理,使个体性丧失,个人自我意识迷失,个体网民免责。网民更易受断言的影响,易受传染,易受暗示的驱动。微博是原教旨主义的重要诞生地、滋生地、聚散地之一。网民易受意见领袖的影响,甚至对意见领袖盲目崇拜,并因此受意见领袖的话语支配、操控。微博意见领袖与微博群体心理相互支撑、相互制约、相互渗透。对微博进行法治化管理和治理,对意见领袖和网民进行道德约束显得十分必要。Based on Gustave Le Bon＇s view, faith is the most striking power of the ones that people can dominate. Faith has the power to remove mountains and fill seas. Ideological faith changes and polarizes in micro-blog and it generates energy with amazing depth and breadth. Micro-blog formed network group psychology about virtual society, leading to the loss of individuality and self-consciousness, and to disclaimer of individual netizens. The netizens are venerable to assertion, infection and implication. Micro-blog is one of the important birthplaces, breeding grounds and distribution centers of fundamentalism. Micro-blog is susceptible to opinion-leaders arranged by topic, discourse dominance and control. Opinion leaders and micro-blog group psychology support each other. For the rule of management and governance of the micro-blog, it is necessary to restrict moral of the opinion leaders and netizens.

关 键 词：勒庞 微博 意识形态 意见领袖 

分 类 号：N031[自然科学总论—科学技术哲学]