关系强度、情境开放性与自嘲信息分享意愿  

Tie Strength,Context Openness and Sharing Intention of Self-Deprecating Information

作　　者：刘涛[1] 陈洁[1] 韦俊龙 

机构地区：[1]上海交通大学安泰经济与管理学院

出　　处：《管理学报》2016年第1期131-137,共7页Chinese Journal of Management

基　　金：国家自然科学基金资助项目(71472124);长江学者和创新团队发展计划资助项目(IRT13030);上海浦江人才计划资助项目(13PIC071)

摘　　要：为了探究影响自嘲行为产生的前因变量,从开放性视角研究了两个在线社区交互中的情境变量-关系强度和情境开放性对自嘲信息分享意愿的交互影响效应。实验一发现,强关系下,个体的自嘲信息分享意愿显著高于弱关系。实验二的研究进一步表明,在公开情境下,这一结论仍然成立;而在私密情境下,关系强度对自嘲信息分享的效应不存在。In order to studied the antecedents of self-deprecating behavior,from perspective of context openness,this paper studied the interaction effect of two situational variables in online community：tie strength and context openness on sharing intention of self-deprecating information.Study 1showed that compared to weak tie,sharing intention of self-deprecating information is higher.Furthermore,study 2replicated the result of study 1when online context openness was public.In contrast,the effect of tie strength on sharing intention of self-deprecating information will not exist when online context openness is private.

关 键 词：自嘲 信息分享意愿 关系强度 情境开放性 

分 类 号：C93[经济管理—管理学]