在小众品牌的角度上看川久保玲的设计风格  

THE DESIGN STYLE OF REI KAWAKOBO IN THE NICHE BRAND

作　　者：任锦卉 

机构地区：[1]北京服装学院

出　　处：《设计》2016年第1期62-64,共3页Design

摘　　要：本文以小众服饰品牌川久保玲的设计风格为观察和研究对象,重点分析小众品牌发展中设计风格的重要性,并以日本服装设计师川久保玲的品牌Comme des Garcons为主要研究案例。对Comme des Garcons的设计风格从设计观念到款式、色彩、面料等要素的设计呼应进行了探究,旨在以其设计风格对受众认同度的影响,明确小众服饰品牌的产品需要在设计风格上与受众达到更高的契合度,为中国小众服饰品牌在发展中坚持独创风格,并创新相应的商业推广模式,能够寻求更加契合市场的运作方法及生存之道提供一些参考。In this paper, Chinese clothing brand niche Rei Kawakubo＇s design is taken for the observation, and focuses on the importance of developing a niche brand design style, and Japanese fashion designer Rei Kawakubo of Comme des Garcons brand is as the main case to study. The design concepts, style, color, fabric and other elements of Comme des Garcons design style are explored to analyze the aim of its impact on the audience recognition of design. A clear niche apparel brand products are required on the design style and achieve higher audience fit for the local niche apparel brand in the developing adhere unique style and innovative business promotion model to seek ways of operating more fit the market and survive to provide some references.

关 键 词：小众 小众品牌 设计风格 川久保玲 

分 类 号：TS941.2[轻工技术与工程—服装设计与工程]