以文化建设塑造医院品牌的几点思考  

CONSEDERING HOW TO BUILD THE HOSPITAL BRAND BY THE CULTURAL CONSTRUCTION

作　　者：龙绍华 袁凤裙 肖放萍 

机构地区：[1]湘雅萍矿合作医院,江西萍乡337003

出　　处：《现代医院》2015年第12期128-129,共2页Modern Hospitals

摘　　要：在医疗技术日新月异的今天,医疗技术与医疗质量关系着患者的生命健康,它是医院品牌的基础,而民众对医院的信赖程度、员工的素质形象、医院的整体环境等医院文化建设则维系着良好的医患关系的必要因素,对医院品牌塑造有着举足轻重的作用。Nowdays when medical developing rapidly, medical technology and medical quality is related to the life and health of patients, which is the foundation of the hospital brand. The hospital culture construction including people＇s trust level, the quality of the staff, the image of the hospital and the overall environment is the necessary factor to maintain a good relationship between doctors and patients. It has a pivotal role in shaping the brand of hospital.

关 键 词：医院品牌 塑造 文化建设 

分 类 号：R197.32[医药卫生—卫生事业管理]