张家界旅游公共服务体系游客需求研究分析  

An Analytical Study of Tourist Demand of Tourism Public Service System in Zhangjiajie City,China

作　　者：邓洁[1] 柏智勇[1] 

机构地区：[1]中南林业科技大学,湖南长沙410004

出　　处：《中南林业科技大学学报（社会科学版）》2015年第6期74-76,107,共4页Journal of Central South University of Forestry & Technology（Social Sciences）

摘　　要：以典型的旅游城市张家界为研究对象,采用问卷调查法,从旅游交通、旅游信息、旅游安全、旅游惠民便民、旅游行政五个体系对张家界旅游公共服务的游客需求进行了调查分析。结果显示:游客对张家界旅游公共服务体系总体认可度并不高,其中旅游交通、旅游行政、旅游便民惠民三个体系有较大的改善空间。在旅游交通体系中,游客对道路状况建设、公共交通便利性、交通换乘便利性最为敏感;在旅游公共信息体系中,游客获取旅游信息渠道主要趋向于网络,对旅游信息是否有平台建设最为在意;在旅游便民惠民体系中,游客对是否有免费景开放和旅游优惠政策最为关心;在旅游行政体系中,游客对投诉服务接待员的语言与行为最为在意。The paper uses a typical tourist city of Zhangjiajie as the research object, using the questionnaire survey, The paper has carried the investigation and analysis of tourism public service demand in Zhangjiajie from the tourist traffic, tourist information, tourist safety, tourist benefiting and convenience, five systems of tourist administrative. The result shows： the tourists overall recognition of the tourism public service system in Zhangjiajie is not high, including the tourism transportation, tourism administration, tourism convenience and benefit of the three system has a large improvement space. In tourism transportation system, visitors are most sensitive to the road conditions, public transportation convenience, convenient transportation and convenient transportation.; In public tourism information system, tourists get information channel main tendency in the Internet, they most care about whether there is tourism information platform construction ; In tourist benefiting and convenience system, they most care about whether there is a free open landscape and tourism preferential policy; In the tourism administrative system, they most care about the visitors complaints service receptionist＇ language and behavior.

关 键 词：张家界 旅游公共服务体系 游客需求 游客感知 满意度 

分 类 号：F590[经济管理—旅游管理]