4G业务用户采纳意愿影响因素研究  

Research on Influence Factors of 4G Service Users Acceptance Willingness

作　　者：王媛[1] 

机构地区：[1]北京邮电大学世纪学院经济管理系,北京102101

出　　处：《互联网天地》2015年第12期59-65,共7页China Internet

摘　　要：为了了解4G业务用户的采纳意愿,使消费者在4G业务的发展中起到更加突出的作用,通过技术采纳模型及实证研究,从感知易用性、个人创新、感知有用性、感知成本、品牌形象、安全性等方面,提出了4G业务用户采纳意愿的影响因素,并据此给出4G业务发展的相关建议。In order to understand 4G service users acceptance willingness, and to make consumers play a more prominent role in the development of 4G service, through technology acceptance model and empirical research, from the aspects of perceived ease of use, individual innovation, perceived usefulness, perceived cost, brand image, safety and so on, the influence factors of 4G service users acceptance willingness were proposed, and the related suggestions of 4G business development were given.

关 键 词：4G业务 采纳意愿 影响因素 

分 类 号：F626[经济管理—产业经济]