我国非奥运项目体育产业化发展前景的探析  

Analysis Of The Development Prospects Of China's Non-Olympic Sports Industry

作　　者：洪晓波[1] 毛迪[1] 

机构地区：[1]安徽农业大学体育部,安徽合肥230036

出　　处：《安徽体育科技》2015年第2期18-20,共3页Journal of Anhui Sports Science

基　　金：安徽省哲学社会科学规划项目;项目编号:AHSK11-12D117

摘　　要：非奥项目自身要发展就要找到适合自己的那片土壤,让其有展示和发展的空间,使它的民族性也得以不断地传承和发展。在体育强国背景下,非奥项目产业化,是非奥项目得以生存和发展的经济来源,是市场经济条件下社会发展的必然产物,能够推动国民经济的发展,满足人们日益增长的物质文化需求,是我国体育强国战略的重要组成部分。Non-Olympic projects to develop itself should find their own patch of soil,allowed room for display and development,but also to continue to make its ethnic heritage and development. In the context of sports power,non-Olympic projects in industrial production,non-Olympic projects to the survival and development of economic resources,is the inevitable product of the market economy and social development,can promote the development of the national economy,to meet the people＇s growing material and cultural needs,sport is an important part of this strategy.

关 键 词：非奥项目 体育产业化 前景 

分 类 号：G80-05[文化科学—运动人体科学]