MOOC用户使用意愿影响因素实证研究  

An Empirical Research on Influential Factors of MOOC Users' Using Intention

作　　者：刘锦宏[1] 安珍珍[1] 徐丽芳[2] 

机构地区：[1]武汉理工大学文法学院,湖北武汉430070 [2]武汉大学信息管理学院,湖北武汉430072

出　　处：《高等教育研究》2015年第11期69-76,共8页Journal of Higher Education

基　　金：国家自然科学基金面上项目(71373196)

摘　　要：虽然目前MOOC发展十分迅速,但其资源利用效率并没有得到充分的体现。通过构建并验证MOOC用户使用意愿模型可知:感知有用性、感知易用性、感知趣味性、感知成本和感知风险对使用意愿没有显著影响;感知价值对使用意愿有积极的显著影响;感知成本和感知风险对感知价值有消极的显著影响;感知有用性、感知易用性和感知趣味性对感知价值有积极的显著影响。为此,关注用户需求,提高MOOC平台课程结课率,加强战略合作,提高MOOC的社会认可度,系统规划专业课程,完善专业课程体系,是提高MOOC用户满意度、吸引用户使用MOOC的关键。Although MOOC had developed ficiently yet. By validating the MOOC users＇ rapidly, its resources had not been utilized ef- using intention model, the article concluded that perceived usefulness （ PU）, perceived ease of use （ PEU ） , perceived fulness （ PF ）, per- ceived cost（PC） and perceived risk（PR）had no significant effects on users＇ using intention; perceived value（PV） had significantly positive effects on users＇ using intention; PC, PR had significantly negative effects on PV; PU, PEU and PF had significantly positive impacts on PV. Then, it should pay more attention to users＇ demands and improve MOOC courses＇ completion rate; it should strengthen strategic cooperation to raise social acceptance of MOOC courses; it should plan courses systematically to improve curriculum, which are key points to improve users＇ satisfaction and attract them to use MOOC.

关 键 词：大规模开放在线课程 使用意愿 影响因素 

分 类 号：G642.3[文化科学—高等教育学]