“消费式融入”:新生代农民工的城市生活实践及其抗争——基于长三角地区的实证研究  

Integration by Consuming:The New Generation Migrant Workers' City Lives and Struggle——An Empirical Study on the Yangtze River Delta Region

作　　者：郑欣[1] 章译文[1] 

机构地区：[1]南京大学新闻传播学院

出　　处：《中国地质大学学报（社会科学版）》2016年第1期123-134,172,共12页Journal of China University of Geosciences(Social Sciences Edition)

基　　金：国家社会科学基金项目"大众传播与新生代农民工城市适应研究"(10BXW024)

摘　　要：不同于传统农民工,消费已经成为新生代农民工融入城市日常生活与城市文化的重要维度。本研究从传播社会学的视角切入,以长三角地区新生代农民工为研究对象,着重探索新生代农民工如何通过消费完成自我与群体身份认同的消费式表达。研究发现,新生代农民工在日常生活世界中,不仅通过身体消费对传统乡土气息进行装扮与改造,以消费式的自我呈现与媒介环境中大众传媒塑造的弱势、边缘的"农民工"刻板印象抗争,更通过文化和符号资本的消费式占有,与现实处境中不平等群体身份和社会地位进行抗争。消费作为一种"资本"表征新生代对于农民工群体身份和不平等社会地位的隐性抗争,进而在日常生活的微观层面推动这一群体的城市融入与文化适应。Unlike older generations,the new generation migrant workers regard consumption as the most important way to integrate into the urban daily life and the mainstream culture.This study targets at the new generation on the Yangtze River delta region and discovers how they complete self and group identity through consumption.The study finds that the new generation not only uses consumption to change their rural appearance and present themselves differently to fight against the vulnerable and marginal stereotype of migrants created by mass media,but also resists the inequality of their group identity and social status using consumption to occupy cultural and symbolic capital.Therefore,consumption,which symbolizes the new generation's hidden struggle against the identity of rural migrant workers and unequal status in society,pushes them to adapt to city lives and culture in the level of daily life.

关 键 词：新生代农民工 城市适应 生活实践 身份抗争 消费式融入 

分 类 号：F323.6[经济管理—产业经济]