萨马兰奇的奥林匹克思想与实践  

Samaranch′s Olympic Ideas and Practices

作　　者：魏彪[1] 

机构地区：[1]山西大同大学体育学院,山西大同037009

出　　处：《山西大同大学学报（自然科学版）》2015年第6期73-77,共5页Journal of Shanxi Datong University(Natural Science Edition)

摘　　要：萨马兰奇既是奥林匹克运动的倡导者,又是践行者。萨马兰奇有丰富的奥林匹克思想,如和平和谐、公平公正、教育文化、服务大众、商业化等,他还身体力行,从事反对种族隔离政策,进行反兴奋剂斗争,允许职业化选手参赛,重建奥林匹克博物馆,推行市场营销计划等。萨马兰奇的奥林匹克思想与实践,对现代奥林匹克运动的发展具有指导推动作用,对我国时下全民健身运动更好实施也有借鉴作用。Juan Antonio Samaranch is the advocate of the Olympic movement and practitioners. Samaranch′s thought is rich in the Olympics, such as peace and harmony, justice, education, culture, public services, commercial, etc., and physically, he also engaged in anti-doping struggle against apartheid policy, allowing professional players, rebuilding the Olympic museum, implementing the marketing plan, etc. The Olympic idea and practice of Juan Antonio Samaranch has a guiding role in the development of the modern Olympic movement, and in the better implementation of the nationwide fitness campaign in China.

关 键 词：萨马兰奇 奥林匹克思想 商业化 全民健身 

分 类 号：G811.4[文化科学—体育学]