网络传播背景下学术理论类期刊发行问题研究  

PROBE INTO THE ISSUING OF ACADEMIC JORNALS IN THE CONTEXT OF NETWORK COMMUNICATION

作　　者：赵枫岳[1] 

机构地区：[1]河南工业大学学报编辑部,河南郑州450001

出　　处：《河南工业大学学报（社会科学版）》2015年第4期88-91,99,共5页Journal of Henan University of Technology:Social Science Edition

基　　金：2011年河南省教育厅软科学项目(2011A630057);2011年河南省教育厅社科项目(2011-GH-171)

摘　　要：认为在网络传播背景下,学术理论类期刊的发行模式和渠道已剧变,网络发行成为学术理论类期刊发行的主要渠道和模式。从销售对象、消费者和用户的购买对象与服务宗旨等方面分析认为,以WEB下载量取代发行量来统计学术理论类期刊的盈利能力和学术影响力是合理的。分析了以WEB下载量取代发行量的理论和实践价值:可以解决对目前我国期刊发行情况的认识问题;可以解决我国学术理论类期刊今后改革路径选择问题;可以解决对网络传播机构的认识和规范管理问题。The article points out that in the context of network communication,immense changes have taken place in the distribution pattern and channels of academic journals and network distribution has become the main channel and mode of issuing academic journals. It analyzes such aspects as sales target,customer,user＇s purchase object,service tenet and reaches the following conclusions： it is reasonable to have statistical data on the profitability and academic influence of journals by replacing journal circulation quantity with WEB downloading quantity. It then analyzes the theoretical and practical value of replacing journal circulation quantity with WEB downloading quantity： it makes clear the current situation of China＇ s periodical distribution; it is conducive to the choice of the future reform path of academic journals in China; and it can solve the problem of understanding and standardizing the network communication mechanism.

关 键 词：网络传播 学术理论类期刊 发行 网络出版 

分 类 号：G235[文化科学]