多层次阅读推广案例分享——中南财经政法大学图书馆的实践  

Sharing of the Case of Multi-level Reading Promotion:The Practice of the Library of Zhongnan University of Economics and Law

作　　者：李顺梅[1] 

机构地区：[1]中南财经政法大学图书馆,武汉430073

出　　处：《图书情报研究》2015年第4期24-27,共4页Library and Information Studies

摘　　要：中南财经政法大学图书馆历来重视阅读推广,既能踏实认真坚守常规,也能用心探索创意导读,多年来已形成由传统导读、网络和新媒体导读、读书月和读书会构成的多层次阅读推广模式。其中,传统导读主要是以馆刊、馆报、专栏、主题荐阅等为宣传渠道;网络和新媒体导读包括博客、微博、微信等;读书月的品牌活动包括名师讲坛,大学生讲坛,TEDx ZUEL演讲,"借阅之星"、"荐购之星"和"文献传递之星"的评选,图书馆征文、征图、馆徽馆训征集,读者阅读报告的整理和发布;读书会包括"经典阅读"读书会和"中南书话"读书会。结合该馆的阅读推广实践,认为阅读推广活动能卓有成效地开展取决于以下几个要素:领导重视、与学校其他单位和学生社团积极协作、拥有一批高素质的馆员。Library of Zhongnan University of Economics and Law has always attached great importance to reading promotion. While following the conventional practice promotion, it also explores creative reading instruction. For years, a multi-level reading promotion model, which is composed of traditional reading guidance, online and new media guidance, reading month and reading clubs, has been formed. For the traditional reading guidance, the journals and newspapers of the library, specific columns, subject recommendation and the like are taken as promotion channels. Online and new media guidance is offered mainly through blog, mi- croblog, and WeChat. The brand activities of the reading month include the famous scholar forum, the college student forum, TEDxZUEL speech,and the selection of book-borrowing stars, book-recommending stars, literature-delivering stars, contribution of articles and pic- tures to the library, collection of the badge and motto of the library, arrangement and publica- tion of readers＇ reading reports. The reading clubs have two forms, which are reading club of classics and reading club of ＂Zhongnan Shuhua＂.Taking the practice of reading promotion of this library as an example, the author thinks that a successful reading promotion activity has several factors, which are leaders＇ attention and emphasis, collaboration with other depart- ments of a university and having a group of well-educated librarians.

关 键 词：阅读推广 传统导读 网络导读 读书月 读书会 

分 类 号：G252.1[文化科学—图书馆学]