神农架中医药健康旅游开发探讨  

On the Development of Chinese Medicine Health Tourism in Shennongjia

作　　者：曹诗图[1,2] 孙天胜[3] 蒋剑岚 

机构地区：[1]武汉科技大学管理学院,湖北武汉430081 [2]湖北产业政策与管理研究中心,湖北武汉430081 [3]江苏师范大学历史文化与旅游学院,江苏徐州221116 [4]湖北省孝感市旅游局,湖北孝感432100

出　　处：《四川旅游学院学报》2016年第1期60-64,共5页Journal of Sichuan Tourism University

基　　金：湖北省高等学校人文社会科学重点研究基地--产业政策与管理研究中心开放式基金项目"湖北省旅游开发与生态文明建设融合发展研究"的阶段性成果;项目编号:CY20150205

摘　　要：神农架堪称"中药宝库",有着得天独厚的中药资源,具有中药资源旅游开发和中医药健康旅游发展的优越条件。神农架中医药资源旅游开发与中医药健康旅游发展,应实行传统与现代结合的开发模式,打造我国中医药健康旅游示范基地;深度开发资源,形成富有特色的系列中医药健康旅游产品;向传统文化与传统中药学借力,整合资源,衍生开发中医药健康旅游服务产品。The tourism development of traditional Chinese medicine resources and the development of Chinese medicine health tourism have important practical significance. Shennongjia,called＂treasure house of traditional Chinese medicine＂due to its unique traditional Chinese medicine resources,is advantageous with the tourism development of traditional Chinese medicine resources and the development of Chinese medicine health tourism. The tourism development of traditional Chinese medicine resources and the development of Chinese medicine health tourism in Shennongjia should implement a combination of traditional and modern health tourism development model,and establish itself as a model for traditional Chinese medicine health tourism.Strategies include strengthening intensive product development and integrating traditional cultures so as to come up with a unique series of Chinese medicine health tourism products.

关 键 词：神农架 中药资源 中医药健康旅游 旅游开发 

分 类 号：F592.7[经济管理—旅游管理]