风景区旅游标识系统的调查与研究——以雅安碧峰峡为例  

An Investigation and Research on Tourism Signage System——Bifengxia Scenic Area as an Example

作　　者：朱智[1] 

机构地区：[1]河源职业技术学院工商管理学院,广东河源517000

出　　处：《惠州学院学报》2016年第1期98-101,共4页Journal of Huizhou University

摘　　要：以雅安碧峰峡风景区为例,采取实地调查和现场访谈相结合的方法对景区旅游标识系统进行研究,对旅游标识的类型、规范性、观赏性、安全性等四个方面进行了分析,碧峰峡风景区旅游标识类型丰富,基本满足了游客引导、自助游览求知的需求;最后分析碧峰峡风景区旅游标识系统存在的问题及提出完善风景区旅游标识系统的建议。Taking Bifengxia scenic area as an example, this paper makes a study on the tourism signage system in scenic areas by using field survey and interview, analyzing the system on signage type, normative, ornamental, and security. Results show that the type of the tourism signage system in Bifengxia is rich and can basically meet the needs of tourists seeking knowledge and guidance, but problems also exist. Therefore the paper puts forward suggestions for improvements of the tourism signage system.

关 键 词：雅安 碧峰峡 旅游标识 

分 类 号：F590.32[经济管理—旅游管理]