生态旅游集聚区产业转型升级的对策研究——以万绿湖生态旅游集聚区为例  

Strategy about Transformation and Upgrading of the Industrial Eco-tourism Agglomeration Districts——A Case Study of Evergreen Lake Eco-tourism Gathering Area

作　　者：伍新蕾[1] 

机构地区：[1]河源职业技术学院工商管理学院,广东河源517000

出　　处：《惠州学院学报》2016年第1期102-105,共4页Journal of Huizhou University

基　　金：广东省河源市社会发展科学计划项目(2011-090);广东省河源市哲学社会科学"十二五"规划项目(HYSK14P18);河源职业技术学院科研项目(2014KJ06)

摘　　要：生态旅游集聚区是旅游业发展的新业态,最大特点是旅游产业集群的发展。然而与传统生态旅游景区一样,其仍需摆脱门票经济依赖型、粗放型经营等管理困境。文章立足区域生态旅游转型发展的视角,分析生态旅游集聚区的市场特征,并以广东万绿湖生态旅游集聚区为研究对象,通过对其门票经济效应与产业效益的剖析,提出重视游客体验、加强环境保护和培育交叉产品等针对性发展策略,以期对生态旅游景区的产业升级和创新发展起到借鉴作用。Eco-tourism gathering area is a new form of tourism development, whose biggest feature is the development of the tourism industry cluster. However, just as the traditional ecological tourist attractions, eco-tourism gathering area still needs to get rid of management difficulties such as ticket-dependent economy and extensive management. Based on the perspective of regional eco-tourism transformation and development, this paper analyzes the market characteristics of the eco-tourism agglomeration district, and taking Guangdong Evergreen Eco-tourism Gathering Area for example, analyzes the economic effect of tickets and the industry benefit, then proposes targeted development countermeasures such as emphasizing tourists＇ experience, enhancing environmental protection and developing cross product so as to provide a reference for the industrial upgrading and innovation development of eco-tourist attractions.

关 键 词：生态旅游 旅游产业 产业转型 集聚区 门票经济 河源万绿湖 

分 类 号：F592[经济管理—旅游管理]