传播仪式观视域下的体育媒介事件研究  

Research on Sports Media Events from the Ritual View of Communication

作　　者：董青[1] 洪艳[2] 

机构地区：[1]浙江工业大学体军部,浙江杭州310014 [2]浙江财经大学人文学院,浙江杭州310012

出　　处：《首都体育学院学报》2016年第1期28-31,共4页Journal of Capital University of Physical Education and Sports

基　　金：2013年教育部人文社会科学一般项目(13YJAZH015)

摘　　要：采用文献资料法、案例研究法、逻辑归纳法等研究方法,通过分析传播模式的变迁,辨析"仪式传播"和"传播的仪式观"的异同,把体育媒介事件定义为:在一定时间内,电视、网络、平面、移动等多媒体联动密集报道,引发受众广泛关注、参与的体育事件及其相关活动。继而以艾柯的"封闭漂流"理论为基础,以世界杯足球赛、姚明退役等为案例进行剖析。研究认为:大型体育赛事的周期性、垄断性是该类体育媒介事件的重要特征,体育媒介事件还具有娱乐化呈现和拟态参与的特征;体育媒介事件的仪式化传播具有情感的共享和凝聚、身份的认同和维护、普世价值的宣扬和传播等价值和意义。以传播仪式观为价值取向来研究体育媒介事件,为体育传播的研究提供了一种新的视角和理论分析领域。By using the research methods of literature review,case studies and logical induction,analyzing the changes of communication modes,and comparing the similarities and differences of＂ritual communication＂and＂ritual view of communication＂,this paper defines sports media event as：TV,Internet,print,mobile and other multimedia present linked and intensive coverage of sports events and other related activities which attract widespread concern and participation in the audience.It then analyizes the cases of World Cup and the retirement of Yao Ming based on Umberto Eco＇s＂Closed Drift＂theory.The results show that sports media events take on the features of periodicity,monopoly as well as entertaining presentation and mimic participation;the ritualized communication of sports media events have the value and meaning of emotion sharing and gathering,identification and maintenance,promotion and dissmination of universal values,etc.Studying sports media events from the ritual view of communication provides a new perspective and theoretical analysis field for the sports communication research.

关 键 词：传播仪式观 媒介事件 体育传播 世界杯足球赛 媒介仪式 

分 类 号：G80-056[文化科学—运动人体科学]