基于产业链结构下的湘派服装发展分析  

Analysis on the development of the industry of the Hunan clothing industry based on the industry chain structure

作　　者：罗仕红[1] 

机构地区：[1]湖南师范大学工程与设计学院,湖南长沙410081

出　　处：《企业技术开发》2015年第12期87-90,共4页Technological Development of Enterprise

基　　金：湖南省教育厅科学研究项目"新媒体视域下的湘派服装产业发展研究"(14C0721)

摘　　要：文章以服装产业链构成为依据,对湖南服装产业链的各个环节作了较为详细的分析。结合湖南本土的产业环境和发展状况,阐述湘派服装由于产业链诸多环节的孱弱和缺失,导致湘派服装产业在近年发展过程中步入一种不进则退的窘境,并根据当前实际情况,对湘派服装今后的发展给出看法和建议。Based on the apparel industry chain form,this paper analyzes the various links of the garment industry chain in Hunan. Combined with the industrial environment and development status of Hunan,this article discusses the Hunan apparel industry due to the weak and the lack of many aspects of the industrial chain, resulting in garment industry in recent years the development process into a crucial dilemma, and according to the current situation, gives the opinion and suggestion to the development of the clothing in the future.

关 键 词：湘派服装 产业链 微笑曲线 服装品牌 

分 类 号：F426.86[经济管理—产业经济]